Oops! This campaign was created prior to COVID-19.

Your chances of getting sick increase by 80%
when you're at an airport. Purell wants you to spend less time worrying about getting sick so you can spend more time worrying about if you've packed enough Instagram-worthy outfits.

OOH

Light blue was chosen as it is mostly associated with hospitals/sterilization. Iconography and a stamp-like font were chosen due to the campaign strictly running in airports and targeting flyers.

GUERILLA

Purell will remind flyers to practice safer flying by distributing messages in atypical scenarios they are sure to notice.

United Airlines/Purell Partnership

Purell will partner with United Airlines to provide Business/First Class Members with a "Passport to Safety" featuring, a sample of Purell, a face mask, and silicone gloves. Items would also be available for purchase at the point-of-purchase kiosk, featured below.

Long Copy Print

Long copy print will appear along-side ads  in United Airline's Hemispheres magazine.

Point-of-Purchase

Copywriting and Art Direction by Slavi Sokolov