Women are shamed for having periods, even though they're natural and necessary.  Don't be ashamed for having a period; men should be ashamed being so confused. 

OOH

IN-STORE

​When men finally get to the store, and venture to the period aisle, they'll get overwhelmed. We'll create a "panic" button in the aisle so a knowledgable associate can come assist... or, you could just text her.

APP

Midol will create a Midol for Men app. Men can receive push notifications for when their girlfriend/wife/sister/coworker is getting their period. They'll be able to track moods, cravings, and create a list of favorites... so they don't have to ask more than once, at the wrong time.

PROMOTIONAL

How many times have you secretly tucked your pad/tampon into your bra/pocket while sheepishly heading to the bathroom? No more, girl!