The makeup industry continues to use traditionally beautiful women to sell their products. IL MAKIAGE believes that ALL women are beautiful and that a woman decides how much makeup she wants to wear (or not wear) to feel fierce. We want to use real models with skin conditions, disabilities, religions, and body types to let consumers know it's okay to look different, and we should celebrate it.

VIDEO

OOH/PRINT

GUERILLA

Interactive billboard with cut-outs in the lip and eye area. Users can upload selfies and they will be placed onto billboard. The "makeup" will change dependent on the environment behind the billboard.
IL MAKIAGE will hire a street artist to revamp the city giving normal, every day items a bold makeover.

DIGITAL - AIRDROPS

AirDrops will be sent to consumers in Sephoras and Ultas.
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