DIGITAL

SNAP CHAT FILTER

YOUTUBE PRE-ROLL

WAZE AD

When consumers use Waze and input a driving location less than 1 mile away, a FitBit ad will appear urging users to take a walk instead.

GUERILLA

FitBit Detour installations will appear reminding commuters that just a few more minutes of walking can burn more calories.

MICROSITE

Users can input their stats (gender, height, weight) and their goal weight and Fitbit will calculate a Step Goal for them to hit daily. The site will also allow for users to input a start/end location and FitBit will configure steps as part of distance. In addition, a goal projection will be given so users can see how their daily steps impact their overall goals.